40% of People "Friend" Brands on Facebook | RWW
Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers." The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of respondents "friended" brands on Facebook, while 25% reported following brands on Twitter. What's more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions.
Of those who follow a brand on Twitter, nearly 44% reported that access to exclusive deals is the main reason. On Facebook or MySpace, 37% said that access to exclusive deals or offers was their main reason for friending brands.
Over 1/4 of respondents reported having followed a brand on Twitter, which is encouraging news for companies wanting to use Twitter to promote themselves.
43.5% reported following a brand to get "exclusive deals or offerings," which again is a statistic that companies should take note of.
An even higher percentage of respondents have "friended" a brand on Facebook - a whopping 40%. Considering that Facebook is a social network that started out as a way for college kids to network, this is a statistic that will make companies and organizations take note. If you want brand recognition on the Web, according to these statistics there's a very good chance that Facebook is a place you want to be.
Jump-out text from RWW's post for me is the para about Facebook. Here is again - note my emphasis in bold text:
"An even higher percentage of respondents have "friended" a brand on Facebook - a whopping 40%. Considering that Facebook is a social network that started out as a way for college kids to network, this is a statistic that will make companies and organizations take note. If you want brand recognition on the Web, according to these statistics there's a very good chance that Facebook is a place you want to be."
