What makes people happy? We're finding out | Coca-Cola Expedition 206
In January 2010, a team of three travelers will begin an unprecedented journey. A mission. An expedition. A quest to visit in 365 days 206 countries where Coca-Cola is sold. These three travelers are more than mere explorers–they are Happiness Ambassadors, and they will seek and share the optimism and happiness of Coca-Cola from Aruba to Zimbabwe and everywhere in between. They will participate in some amazing events including the Winter Olympics in Vancouver, the FIFA World Cup in South Africa and the World Expo in Shanghai.
Bold and ambitious.
Details in an AP story where I first saw this: Coca-Cola to send 3 bloggers around the world in marketing campaign; 206 countries in a year.
