Youth magazine puts out augmented reality edition | Brand Republic

A European youth magazine is tomorrow publishing an issue featuring augmented reality content supplementing its editorial, which includes interviews with teenagers from around the world.

The special augmented reality edition uses the technology to augment print features about the choices and ambitions of teenagers by allowing readers to see video interviews and other content.

Readers need to visit the magazine's website at Colorsmagazine.com and aim the black and white codes printed on the magazine's pages at a webcam to see the extra content.
Fabrica has applied for a patent for using augmented reality with a print magazine and the patent is pending.
Colors is available at newsstands and bookshops in three bilingual editions (English combined with Italian, French or Spanish) from tomorrow [Oct 20].

via brandrepublic.com

Imaginative.

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Oct 19, 2009

Jackie said...

I like this execution by COLORS - a nice extension of augmented reality (AR) in the magazine space. Apparently the company has applied for a patent (pending) to use AR in print magazines.

I don't think it should be granted because AR is an open technology that's being used in a variety of applications right now and COLORS certainly isn't the first company to promote itself with it. A patent on AR in the magazine industry would also stunt an otherwise rapidly growing media that could have great potential in print.

HOWEVER, if they get it, it will be brilliant for them and hopefully they'll continue to produce interesting material in this space. It would be nice if they got people from all over the world to contribute to each issue as this would literally bring to life their mission of celebrating diversity.

I hadn't heard of them before the "Teenagers" issue but will definitely keep an eye out for this interesting and innovative company.

I've posted more on this here: http://bit.ly/39ny0n

Cheers! Jackie

Neville’s posterous

Youth magazine puts out augmented reality edition | Brand Republic

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